“But” the dangerous word that negates whatever comes before it!

Posted by on May 2, 2012 in Sticky Pad

“This is the best product in the world, but you have to use it to benefit from it.” That “but” in the sentence turns it from the “best product in the world” into a big nothing. Why not change it to, “This is the best product in the world, and you have to use it […]

Stories stick more readily than stats.

Posted by on Apr 30, 2012 in Sticky Pad

A good friend of mine, Mark, was recently in London for an important business meeting with clients. He had time to kill before his next train, so went to a local pub for a drink. He finished one drink and still had time to spare as he was approached by an attractive woman who asked […]